FEB 05 – Workshop: marketing and sustainability in food studies

FEB 05 – Workshop: marketing and sustainability in food studies

Sustainability has entered the vernacular of many disciplines and marketing is no exception. However, what is meant by sustainability, both within and outside marketing, is still contested. At the forefront of this debate exists the contradictory nature of sustainability and marketing; questioning whether marketing, as it is currently defined, can actually be sustainable when it is based on an unrealistic model of continuous consumption despite ecological limits to growth.

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